• Does Your Website Induce Seizures?

     
    QUESTION: We promote our web site in all our ad campaigns, but according to my website statistics program, we are getting very few visitors who click past the first page. The site has a cool Flash introduction page that the designer said would impress visitors, but it doesn't seem to be working. What can we do to get people to spend more time on the site? -- Christopher O. ANSWER: The first thing you should do, Christopher, is find that designer and beat the living Flash out of him. It won't increase the time visitors spend on your website, but it will make you feel better after you've read this column....
     

    14 Ways to Add Content to Your Web Site - Part 2

     
    7. Create high quality content - make clear points with each paragraph you write. Each paragraph should build on the previous one, so that you are pulling your visitor through your page naturally. You are trying to pre sell the product or service to your visitor. This puts them in a natural frame of mind to buy (unlike many sites which may just have pictures of the products and a shopping cart). 8. Web page background - a colorful or busy background can make your text hard to read and may give the impression of an inexperienced webmaster....
     

    Web Design: How To Get Your Visitors To Stay

     
    Remember the famous line from the movie Field of Dreams, "If you build it, they will come"? In the world of Internet marketing, you not only want them to come, you want them to stay. The Internet is fast-paced. Your visitors decide very quickly whether or not you have what they want. There are five strategies that will help you engage your visitors and encourage them to explore what you have to offer. Make Your Site About Your Visitors Not You In order to do this, you must clearly know your target audiences and what you anticipate they will be looking for when they visit your site....
     

    Basic Graphic Design

     
    Wether you design your business brochures, flyers, web page, or ads there are some things that you need to know. There are some basic graphic design principles that those of us trained in the commercial art/graphic design field don't always share. Here's a short list of elements of graphic design that you can use today. Color This is the first and most important. Color is everything. It's why we buy HDTV sets to get better color. You want to consider your product first. Is there a color that fits the item?...
     

    3 Simple Ways To Dramatically Improve Your Website

     
    Before you start worrying about marketing your website on the internet it always pays dividends to look at the website itself and get the fundamentals right before looking to shout about it from the virtual mountain-tops. You may already have thought about the following 3 ways and some of you may already have them in place on your website. If so - congratulations - you're well on the way to having a website that will bring you more business. So here they are then - the 3 Simple Ways To Dramatically Improve Your Website....
     

    Hacked Off with CSS?

     
    For those not familiar with CSS Hacks, they are ways of using styles/classes that only apply to particular browsers. They are used to overcome the display problems mentioned previously by exploiting CSS structure and code. Most involve simple punctuation tricks to fool the problematic browser into accepting a different style to the browsers that display correctly. CSS Hacks work, but there are two main points to consider. Firstly, the validity of the CSS may be affected. Invalid CSS hardly seems worthwhile as the main aim of CSS layout is to embrace web standards....
     

    Developing Your Winning Web Site Strategy

     
    Your web site is the key to your success on the Internet. You can use your web site to build your brand, increase sales, generate more leads, slash costs, and much more. In fact, you probably have very specific goals that your web site is helping you to achieve for your company. If you do have goals, are you measuring them? We often ask people, "what are the objectives of your site?" Answers usually vary from "our site is supposed to provide information about our company's products", or "the site is supposed to effectively convey our brand to our audience....
     

    How To Increase Your Conversion Rate or What Most People Miss When It Comes To Optimization

     
    Everybody talks about the importance of testing your sales copy or a page layout. After all, proper testing can help you modify your page in a way that will drastically increase your conversion rate. In this article, I would like to describe a way to shorten the amount of time it takes to test your pages and to increase the probability of success. Before I go any further, I would like to introduce a few concepts and notions that will be used in this article. Attribute -- a specific visual or conceptual element of a page, an ad creative, or a sales letter (used in fine-grained performance comparison testing)....
     

    Is Your Site Too Slow? Why Image Optimization Is Critical

     
    Graphics are fun, but if you put in too many bells and whistles when you create your web site, you may lose a potential audience whose Internet connection can't handle lots of graphics, and that means you'll be losing potential customers. According to UK website experts Boommm. com, one of the major concerns in website graphical development is what the results will look like on different browsers, platforms and screen sizes. Efuse. com writer Toni Will-Harris, a website graphics expert, offers nine steps to help you control the graphics on your website: 1 - Keep graphics files small (under 20K) and graphics for navigation under 10K....
     

    Dont Make Your Website User-UNfriendly!

     
    Web Design is a very subjective process. Your idea of what looks good may differ from the next person's. While wild backgrounds and flashing text were once considered 'cool', unwritten standards have evolved into every web designers inventory. In the following examples I intend to convey a few of those user-unfriendly examples to you. My purpose is only to get you thinking about the layout and performance of your website. If you have one of these examples on your site, and you like it, by all means - leave it there!...
     
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