• The True Purpose of a Tips Booklet

     

    "My topic doesn't fit into a how-to tips format."

    That comment shows up periodically, and did again this week. Even when a person has written a novel, there are ways to create a tips booklet that can help market that novel plus become its own new source of revenue. THOSE are the purposes of a booklet.

    A booklet is a way for the reader to test out the information of the author, to see if it's something that leads to wanting more of what the author's got. It's a way to gently approach a topic that may be otherwise overwhelming or brand new. It's one format of the material, which can then be embellished, expanded, or otherwise modified by the author.

    A booklet is NOT the consummate reference on a given topic. A tips booklet, in particular, is NOT a narrative philosophical statement or observation of something. It's a tips booklet, with how-to's in it.

    Once in a rare while there is a topic that simply does not lend itself to a tips booklet. It's usually something in science or math and focused on theory. It's at that moment you'll see a glaze come onto my face. Otherwise, let's talk about what your tips booklet is and can be.

     



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