Complementary-Relational Linking and How It Could Save Your Internet Business
The concept of linking is that sites with common interestsshould link to drive more traffic to each other's businessesand to increase their "popularity." Search engines, such as Google, give much higher ranking to sites with highpopularity. They feel that when many sites are linking toyours, it's a sign of ranking value.
The standard linking philosophy of most websites is to havea "links page" that piles all the link partners into onecommon pool, without any indexing. That type of link willonly help you with SE ranking but not sales.
Next up the ladder is the links page that's indexed, makingyour website easier to find. A much better solution if youmust have a links page.
Of course, the best link in the world is when your partnerputs you on his home page. I tell you, it's enough to makeany Net Marketer go into involuntary spasms! However, thechances of that scenario are slim to none!
That's not to say there isn't a middle ground between theabove strategies. There is a better option:
Complementary/relational linking! As an example:
Let's say your website sells only pencils and you link up with apartner that sells paper; that's complementary!
Relational linking then assigns a merit value to all thelinking proposals, using these facts:
Page ranking: Is it more or less equal?
Search Engine Ranking: Do both partners have good positions?
Traffic: Is the traffic swap equal?
As can be seen, some of the above quantities areinterchangeable but shouldn't get in the way of judging themerit value of each offer. Depending on each circumstance, the varied partners will have a merit value that will givethem more or less prominence on your website.
The ideal circumstance is when you find a linking partnerwith the complementary/relational approach built into hissales program and the layout structure of his website. Meaning: Location, location, location!
Without the above approach, many possibilities to garnerextra income from your Net venture will not take flight! The above paragraph should have even more meaning when you consider the fast-approaching age of general broadband use. It is coming sooner than what anybody imagines; spelling outthe end of many text only websites.
For all good reasons you should strive to createcomplementary/relational linking with as many partners asmerited. Build your website to give them as much exposure asyou can. All the bells and whistles! Provide ample space andgraphics for them, trade full page articles and resources! Very important: Have them do the same for your business!
In closing I will exhort you to embrace multimedia and the broadband revolution as a principle of self preservation. The folks that take all their resources and put them in atext only links page, will suffer the twists and turns of thenot-so-kind near future!
Francisco Aloy, the author of "Yes, I Want to Start My Internet Business Without Being SCAMMED!." Has an online business catering to the needs of the Newbie Net Entrepreneur.
(C)2004 Francisco Aloy